Comments on Lecture:
The way music technology changed over time (post WWII):
1950s - 7" Single
1960s - 12" Albums
1970s - Cassette Tapes
1980 - Compact Discs (CDs)
1990 - Internet/CD-ROMs (Read Only Memory)
2000 - MP3
How the development canged Industry
'Home Taping is killing Music - Home Sewing is killing Fashion'
File Sharing (Napster)
A whole community illegally downloading music
Bands and labels that use the Internet to get in contact with fans and profile themselves in the community (on Facebook: Raveonettes, Kranky...). Others on MySpace... Cee-Lo Green, Gnarls Barkley: research them. (Grey Album) Power of the people, fighting for the band.
Majors loose of control over production and re-production
What are mashups (e.g. the video of the grey album)
Music is now portable and digital - anytime, anywhere. Copying is possible without loss.
Majors still control
Access to radio (Are listeners interested in radio?)
Concert Veues (Do people still go, do bands still tour?)
Money (How do they control the money?)
Power:
Does Music Industry still have the power?
Did the Intenret disrupt that?
Economy:
Production and re-production
Distribution
Ownership of Information?
Ownership on the Internet is basically diffeent from RL: If I talke your apple, I have the apple and you have none. If I take your MP3, you ahve a copy and I have one too. Taking and duplicating are the same.
Production and distribution of own music is much simpler overthe Internet (research)
Ownership and Copyright in Second Life???
Community:
Community in Music
You can actually talk to the musicians and to peopel around the music industry online. In the seventies you wrote a letter to a fan club and were happy when you were een recognised witha response to your letter.
Being a fan was much more about dressing like your favourite band and belonging to a certain community - like Glamrck, Punk, Popper, Rocker, Greaser etc.
These groups still exist, but it seems like it is no longer very important to define yourself by looking like your idol.
Brings us to Identity:
Music defines us. We relate it to things that happened in our lives.
Hiding your identity is important when downloading music illegally from the Internet. Anonymity enables a whole lot of file sharing that affects the music industry.
People try to sell a wole lot of stuff based on our identrity. Facebook basically does nothing else, but to try to make us engage in online games to find out about our preferences, what we like and what we don't like. Amazon makes suggestions based on what I bought before or on what others bought who also bought something that I am thinking of buying.
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